Peter will work alongside Bill Laidlaw who was appointed last year last year, to help as the LDV dealer network increases.
40 years of sales experience in the motor trade, including 25 years in light commercials, Peter brings experience from Vauxhall, Fiat and Ford franchises.
At Ford , Peter’s role included Commercial and Rental Manager for Inchcape Farnborough and Commercial, Fleet and Rental Manager for Bristol Street, Bromley in Ford’s commercial division.
The appointment coincides with the expansion of LDV’s presence across Europe. The LDV range, which is distributed by the Harris Group, is present in a total of seven territories, including the UK, Ireland, Channel Islands, Isle of Man and most recently Malta and Cyprus.
The UK and Ireland dealer network
has 44 dealers and Mark Barrett, General Manager for LDV UK & Ireland, confirmed that the company is putting on a big drive to expand the dealer network throughout the UK.
Mark said: “Peter has extensive experience and a thorough understanding of the Commercial Vehicle industry which will be invaluable as he helps drive the expansion of our dealership network. It is an important time for us as we expand into new markets, including outside of mainland Europe which is a huge milestone for us. Having re-established the LDV brand and laid the foundations for future growth with a fantastic dealer network, the next two years will see some exciting developments in terms of product offering and further expansion.”
Both Peter and Bill Laidlaw report directly to Mark Barrett.