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Puma returns as an SUV crossover

Ford has beefed up the small car, which it describes as an SUV-inspired compact crossover, to provide more load space, and mild-hybrid powertrain technology.
2019 ford puma st line 01

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26 June 2019

FORD’s new Puma has leapt into the small-SUV segment .

The brand has beefed up the small car, which it describes as an SUV-inspired compact crossover, to provide more load space, and mild-hybrid powertrain technology.

The new Puma also introduces a new chapter in Ford’s design identity including distinctive wing-top mounted headlamps while it delivers a raised ride-heigh and class-leading  luggage capacity of 456 litres.

It uses Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain integrates electric torque assistance with a low-friction, three-cylinder 1.0‑litre petrol engine to deliver up to 155PS.

Advanced driver assistance technologies include:

  • Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for effortlessly negotiating highway and stop-start traffic
  • New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors
  • The first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.

The new Puma joins Ford’s expanding line-up of SUV and SUV-inspired crossover models in Europe, including the Fiesta Active, Focus Active, EcoSport, Kuga, Edge, and the all-new Explorer Plug-In Hybrid.

SUVs now account for more than one in five Ford vehicles sold in Europe, and sales rose more than 19 per cent in 2018.

Puma will go on sale at the end of the year.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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