Improved familiarity : Isuzu D-Max First Drive
Another update to the capable pick-up adds a number of small but significant improvements.

Specification
- BiK
- 100
What is it?
The Isuzu D-Max is the most familiar of pick-ups. Built since 2002 and now in its third generation, the vehicle has established a solid reputation as a true go-anywhere 4×4 for those who need such capability – builders, farmers and the like. The D-Max offers no surface trendy image – it just does the job in hand, such features as a proper 4×4 drivetrain with low-range, a 1,205kg maximum payload and a 3.5-tonne towing capability making it highly capable, while the vehicle has long proven itself to be totally dependable. this is a serious fleet contender too, Isuzu running a specialist fleet team with a bespoke conversion centre in Kent to ensure each vehicle is tailored exactly to its buyer’s specific requirements. And everything is also backed by a five-year 125,000-mile warranty, further increasing its fleet appeal.
The latest generation of the D-Max launched in 2021 and received a visual makeover two years ago. This latest facelift comes at a pivotal time for pick-ups in the UK, with the Government controversially intending to change the benefit-in-kind tax status of double cabs – by far the most popular form of pick-ups, to that of company cars, adding a great deal of extra expense for their owners.
How the forthcoming revision to Benefit-in-Kind tax on double-cabs will affect D-Max sales is hard to predict, but it will no doubt be a concern – on average four fifths of D-Max fleet sales, which have been steadily rising and now account for 20% of the vehicles volume, are of the double-cab, reaching 82% in 2024.
Not surprisingly Isuzu is encouraging buyers to snap up their vehicle before 6th April this year (2025) as these will not be subject to the new BIK rates until disposed of, or 5th April 2029, whichever is earlier.
Isuzu splits its D-Max range into two distinct sectors, dubbed Business and All-Purpose. The entry-level Business model starts at a basic price of £26,405 is available in one trim, Utility, as a single cab with either two or four-wheel drive, and 4×4 models in extended cab and double cab variants.
The more upmarket All-Purpose range consists of the DL20, offered in extended and double-cab varieties, the DL40 exclusively in the latter, and the range is topped by the V-Cross, again only available as a Double Cab. This in auto form is the overall D-Max best-seller and was our test vehicle at the launch event.
All D-Max vehicles use the same engine, a 2-litre turbo diesel with 164hp and 360Nm of torque, which produces 0-62mph times of either 12.7 or 13 seconds depending on transmission – standard is a six-speed manual, but the All-Purpose models can be supplied with a six-speed auto.
It’s typical of the D-Max DNA that the facelift makes no major deviations from what’s gone before, just seeks to improve matters in several areas. There are more subtle visual changes, significant additions to the interior equipment and perhaps most crucially, a new Rough Terrain mode.The visual changes focus on such areas as the radiator grille, creating a more angular look, with on the V-Cross lots of grey metallic finishes across the various exterior panels. The halogen headlights of the lower modes are new as are the BiLED lights of the V-Cross, with integrated daytime running lights and indicators.
The tailgate gets a redesign too, the most notable aspect at the rear a neat integrated step on the bumper making it easier to access the load bay.
Isuzu describes the latest D-Max interior as transformed, promising a feeling of more space and soft-touch panelling and detailing. New upholstery with leather elements features on the V-Cross, with eight-way driver’s seat adjustment and heating.
Major upgrades in the instrumentation see all but Utility models now using a 7-inch multi-information display ahead of the driver. V-Cross versions have also had their infotainment screen updated – it’s now an inch bigger than on other models but still with all the major requirements including Apple CarPlay and Android Auto connectivity. this is wireless but new USB and USB C ports have also been added.
Many core D-Max users, however, will be most interested in the under-the-skin upgrades. Every version of the very capable 4×4 already comes with a rear differential lock and such off-road desirables as hill descent control, steel skid plates, an 800mm wading depth and such, but the new addition is a Rough Terrain Mode (RTM). RTM is an extension of the traction control system, by means of fine applications of throttle and brake reducing wheelspin and allocating power to those wheels with the most grip. It can also work alongside the differential lock, adding to the D-Max’s ability to tackle the most extreme environments. Finally there have been more safety enhancements, adding to the specification that has already earned the current D-Max five-star Euro NCAP status. Every version includes an extensive suite of ADAS electronic driver aids and these have been updated, thanks to an updated front stereo camera which allows improvements in such areas as the auto emergency braking, recognising potential hazards such as pedestrians and cyclists, and improving the recognition of traffic signs. One other factor too – weighing in at under 2040kg, the extended and double cab vehicles qualify for passenger car speed limits, not the 10mph slower goods vehicle limits.What do we think of it?
Climb up into the D-Max, and for our less than tall reviewer it’s very much a case of climbing up, and you find yourself in a spacious environment with plenty of essential storage for what can be a mobile office on the road.
The fit and finish is more hard-wearing than plush, even on the V-Cross range-topper – the plastics are obviously such but they look robust, likely more important in this model. And while the digital gauges are nice and up to date, once could argue that they are not as user-friendly as their predecessors in a vehicle that maintains traditional values elsewhere, notably the handbrake – this reviewer was not the only journalist on the event caught out by the fact that the D-Max is one of now very few vehicles on sale with a traditional handbrake lever!
There are other plusses too – the new infotainment system might not be as flash as in other vehicles, but it’s very easy to use, particularly in cancelling unwanted alert signals…
With a ‘proper’ 4×4 such as the D-Max any test drive is conducted in two parts, on and then very much off road. The first part saw your reviewer taking the vehicle around a variety of roads in Leicestershire. It’s a sign of the times that diesel engines now feel increasingly coarse compared to today’s standard fare of petrol or even electric drivetrains. The Isuzu engine is a bit growly and doesn’t feel massively potent – it could do with a bit more torque.
Pick-ups have traditionally felt a bit floaty on the road, due to the extensive suspension movement they require for off-road ability. An empty load bay can also lead to a quite lively rear end. The D-Max is better than most in this respect, however. It feels a big vehicle when driving along particularly narrower single-track carriageways, but generally it rides well and the high-up seating position gives a commanding view of one’s surroundings.
This reviewer is not the most confident off-roader so having negotiated the less challenging of the courses on the launch event, including a high-speed run across grass that allowed one to get the tail of the D-Max out and observe how easy it was to snap it back into line, I handed over driving duties to a professional off-roader, the best way of seeing just how capable this vehicle is.
Of course, it is a D-Max, so it is very capable, stiff up and down gradients, side slopes and mud-filled trenches and ponds negotiated without the slightest concern. However while the off-road equipment on the vehicle is of course extensive, it does take someone who mud-plugs virtually every day to spot any missing elements, my driver ruing the fact that in adding new electronics including a front-facing stereo camera for the safety systems, the opportunity had not been taken to add a mode showing what is ahead on those stiff hills when all that can be seen from the driving seat is sky…
- Tested model: Isuzu D-Max V-Cross Automatic
- Price: £38,905 (basic), £39,995 (on the road)
- Engine: 2-litre 4-cylinder diesel
- Power/torque: 164hp, 360Nm
- 0-62mph, top speed: 13.0 sec, 112mph
- Combined fuel economy: 31.4mpg
- CO2 emissions: 235g/km
Scores
Design 7 Comfort 7 Practicality 8 Value for Money 7 Safety 9 On the road 7 Overall: 7.5/10

