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Volkswagen outlines Transform 2025+ three-pronged product strategy: SUVs, EVs, and mobility solutions

Volkswagen has unveiled a three pronged strategy under the Transform 2025+ title to completely reinvent the brand under SUVs, I.D. EVs and e-mobility
Volkswagen ID study
Volkswagen is reinventing itself with cars like the ID electric car family and the 'We' family concept

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23 August 2018

VOLKSWAGEN is embarking on an ambition programme called Transform 2025+ which the company announced today (Augst 23, 2018).

The company wants to become the market leader in e-mobility. And has started this process with the launch of a car sharing programme called We Share.

E-mobility is part of the Transform 2025+ strategy.

This has three prongs:

  • An SUV offensive with new products such as the T-Roc. Already one in five cars sold by Volkswagen is an SUV.
  • An electrification process from 2020 onwards focused on the I.D. family – an entirely new generation of electric cars that simultaneously offers new connectivity possibilities and becomes part of the Internet of Things.
  • Thirdly, new business models and mobility solutions – these include robotaxis which are fully automated, driverless vehicles that navigate through cities.

As part of the transformation process, Volkswagen wants all its cars to be fully connected.

Jürgen Stackmann Volkswagen Board Member: “We have a clear vision: we will continue to build vastlysuperior vehicles. But going forward, our Volkswagens will increasingly become digital devices on wheels.”

To do this the company will have a new “vw.OS” operating system that will go in all its I.D. Family cars.  Volkswagen says that “This liberates software from hardware and lays the
groundwork for continuous updates and upgrades throughout the vehicle’s life cycle.”

It will also connect to what Volkswagen calls its “One Digital Platform” (ODP), a cloud based ecosystem for all customers. It will be labelled “We”.

Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented:

“Our customers will become part of an ecosystem that we have named ‘We’. This system complements the Volkswagen experience on wheels and enables customer to take their
world into their vehicle.”

Volkswagen said it would spend €3.5 billion on its “Transform 2025+” strategy as it launched the biggest change process in its history.

Stackman added: “In short – we want to reinvent Volkswagen!”

Volkswagen ID study moving
VW’s I.D. are a critical part of Volkswagen’s transformation strategy into a fully connected e-mobility brand

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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