CHANGING driver behaviour is one of the key factors to help Volvo achieve its goal of zero serious injuries or fatalities in a Volvo by 2020.
Technology is already being introduced to support Volvo’s safety mission.
a third of the 2000 car fatalities each year involve a driver on business
For example, the City Safety Autonomous Emergency Braking (AEB) is standard on Volvo cars (except the XC90). This system helps avoid low-speed crashes by automatically braking if the driver fails to do so.
It can also help reduce insurance premiums (see story Thatcham research backs Volvo’s claim that safety features save money for owners).
However, 90% of crashes are caused by some form of driver error. And it’s this that Volvo hopes to tackle by teaming up with Fleet21 – a leader in driver risk management – to create safer driving cultures among company car drivers and business car managers.
The Fleet21 service aims to provide the complete driver risk management package:
- Compliance services (risk assessment, driver licence checks and driver).
- Improving driver skills (online driver risk assessment and in-car training).
- Driver engagement (promoting a safer driving culture).
Selwyn Cooper, Volvo’s national corporate operations manager, commented: “Fleet21 has a passion for driver safety that perfectly complements Volvo’s ethos.
