MORE car buyers than ever choose white as their favourite vehicle colour according to figures released by the Society of Motor Manufacturers and Traders (SMMT).
Almost a quarter of new cars registered in 2014 were white – the highest proportion since records began and up from less than 1% a decade ago.
White was the most popular colour for new cars registered in the UK in 2014 for the second year running. Of the 2,476,435 new cars registered in 2014, 22.2% were white, representing the highest proportion of white cars registered in any year since records began in 1996.
In 2014, black cars took second place followed by grey, taking 19% and 14% of the market respectively
The colour’s record-breaking popularity follows a strong upturn in the uptake of white cars, over the past decade. In 2010, white cars accounted for just under 10% of new car registrations, making it the sixth most popular car colour, with black and silver cars the best-selling. In 2005, less than 1% of the UK’s new car buyers chose white.
In 2014, black cars took second place followed by grey, taking 19% and 14% of the market respectively. Silver, the second most popular colour in 2010 with almost a quarter of registrations, has now slipped to sixth place, accounting for 13% of the total new car market.
White became the UK’s most popular choice in 2013 but for many years it was one of the least-favoured choices of car colour.
Demand for white cars saw exponential growth from 2008 to 2012, with the number of units registered growing from 1.1% in 2007 to 20.9% in 2012.
