Team Sky’s Ford vehicles deal
- Multi-year partnership with Team Sky to become elite cycling team’s exclusive supplier of cars and vans
- Three-time Tour de France winners will feature Ford’s latest vehicles to support its racing and non-racing programme
- Team Sky to drive Ford Mondeo estate, S-MAX, Kuga, Tourneo Custom and Transit van
IT’S a high profile move – Ford ties up Team Sky transport deal for the elite cycle racing squad.
Ford has announced a new multi-year partnership with as the team’s exclusive supplier of cars and vans.
Team Sky, which has won the legendary Tour de France three times in the past four years with Chris Froome and Sir Bradley Wiggins, will be using Ford’s latest vehicles to support its racing programme from the start of 2016.
This will include the three annual Grand Tour events comprising the Tour de France, Giro d’Italia and Vuelta a España.
Ford takes over from Jaguar which last year with Team Sky won the ‘Best use of PR’ accolade at the European Sponsorship Association Excellence Awards for creating and delivering an outstanding joint PR campaign across Europe. Special events included a debut for the Jaguar F-Pace SUV prototype on the Tour de France.
Ford of Europe’s marketing communications director Anthony Ireson said: “Our new partnership with Team Sky is a fantastic opportunity to embrace this vibrant sport, and to connect with a new audience of passionate cycling fans.
“This partnership enables us to showcase Ford’s latest products right at the heart of the action to both the avid cycling fans that line the route of these incredible road races and those that tune in from around the world.”
