Korean premium brand will sell direct to the public both online and through Genesis Studios the first of which  will open in London, Munich and Zurich. Pivotal to the brand experience will be the appointment of a Genesis Personal Assistant, recruited from hospitality and retail sectors, who will manage every aspect of their buying and ownership experience.

Replacing Phil Glover who has moved to the role of RV and Fleet Operations Manager at Kia UK Limited, Fujamade will manage the relationship with Kia’s own brand contract hire supplier and day-to-day business relationships with the UK’s contract hire companies. 

New data for March 2021 released by Leasing.com shows Hyundai is now the top EV manufacturer when it comes to leasing enquiries in the UK. The uplift is mainly being driven by Hyundai’s two entry-level EVs, the Ioniq five-door hatchback and the Kona SUV.