The two new models are expected to put Jaguar Land Rover onto more fleet and business choice lists than ever because of their low ownership costs and radical new designs.

Ken Forbes, JLR’s global fleet and business sales director said:

“This is the biggest, most important global fleet and business strategy we have ever implemented. It is crucial in order for JLR to grow, as it will see us build on the incredible renaissance of the last six years, most of which has been focused on retail sales.

“The new Jaguar XE and Land Rover Discovery Sport further balance our product portfolio – and they will drive our global fleet and business sales across the world.”

Chris Newitt, Jaguar Land Rover UK sales director, commented:

“We will make sure that the short term business for XE and Discovery Sport never goes above 20 per cent of the next year’s volume. We will not chase volume with our fleet and business sales. Jaguar Land Rover is about special products, cars that can offer unique British essence giving customers something truly different

“The contract hire and leasing market is now very wary of premium manufacturers overpushing volumes and damaging residual values as a result. We are committed to exclusivity – and will bring stability as a result.”