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ALD Automotive I LeasePlan unveils new global mobility brand

By bringing together complementary capabilities and expertise under the new Ayvens banner, the company saw an opportunity to reimagine mobility going forward for the better. The new brand feeds that common purpose by defining the company’s position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new promise is to ‘make life flow better’ by delivering mobility that is simpler, smarter and sustainable.
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16 October 2023

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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