LENDING a bespoke feel to the new Volvo XC90 line-up is the R-Design version whose pictures have just been released.
Launching the sports range-topping model so early in the new XC90’s production life indicates that the Swedish manufacturer wants to reap the rewards enjoyed by its German rivals, which have seen big sales appeal to company car drivers for BMW’s M Sport, Mercedes-Benz’s AMG and Audi’s S Line products.
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With alterations limited to cosmetic changes, the new Volvo XC90 R-Design is aimed at buyers looking for a High Street head-turner.
“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, senior vice-president, marketing, sales and customer service of Volvo Car Group.
“It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
