What is clear though from this announcement and the continuation of EV carsharing schemes around the globe, is that EV carsharing offers carsharing providers and particularly OEMs a great opportunity to leverage zero emission vehicles in high frequency urban use, and gives the city policy makers the potential to begin a shift from combustion engine to EV fleets by educating a wide pool of customers (carsharing members) with a small fleet of vehicles.

Only a few months after launch, DriveNow have over 37 members to each of their vehicles, and exceed 100 members to vehicles in their developed market of Germany, thus using the opportunity to showcase their new EV to as many potential future EV customers as possible.

With over 13 percent of global carsharing vehicles being electric already, Frost & Sullivan expect this to exceed 30 percent of carsharing fleets by 2020 given an increased entry from OEMs and support from city authorities to deliver EVs in carsharing fleets, such as parking/charging infrastructure incentives for example.