FLEETEUROPE has supplied 22 branded MINI Coopers to Vitality for the launch of its new Nurse service.

The service enables VitalityLife’s team of 22 field-based nurses to visit clients at a convenient time and place carry out medical screenings and improve the insurance application process.

The MINI Cooper 1.5 hatch with Tech pack was chosen due to the safety features and efficiencies, which help the nurses use their travel time between appointments effectively as well as reduce their mileage and fuel expenditure.

Each MINI is branded with the Vitality logo and supplied on a 36-month, 45,000-mile contract hire agreement, with the flexibility of a pooled mileage arrangement.

The vehicle contracts are reviewed on a regular basis by FleetEurope’s operations team to keep any additional mileage costs to a minimum whilst having personalised number plates for each vehicle and tracking systems installed to help reduce costs.

FleetEurope is also providing fleet management services, tailored to Vitality’s requirements. These include fixed cost maintenance, fuel card management, breakdown assistance and comprehensive accident management support.

Chris Wilson, senior sourcing and supplier manager at Vitality, commented: “We needed to mobilise our team of nurses quickly with a fleet of vehicles that were safe, reliable, cost-effective to maintain and an ideal fit with Vitality’s brand image.

“We approached several market-leading fleet companies for the supply and management of the new fleet. We chose FleetEurope because of their competitive pricing model and the detailed recommendations and expertise offered by their fleet consultant throughout the tendering process.”