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IHS Automotive on Geneva Motor Show emerging trends

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4 March 2015

Rolls-Royce Phantom Serenity

Rolls-Royce Phantom Serenity

The Rolls-Royce Phantom Serenity is a one-off customer model of the venerable Phantom ultra-luxury limousine that shows the company’s bespoke vehicle customization programme and craftsmanship capabilities. This is a growing part of the Rolls-Royce business and the tailored approach to customers that want to make their Phantom stands means that customers can specify what they want in terms of interior color and design. The Serenity features embroidered silk headlining with oriental designs, bespoke upholstery and handcrafted wood carving and mother of pearl inlays.

Ferrari 488 GTB

Ferrari 488 GTB

Ferrari debuted its “entry-level” 488 GTB at Geneva. The company claims it is a all-new car although its mechanical hard points and basic dimensions would suggest it still retains some of the DNA of the 458 Italia that it replaces, which is hardly surprising given the 458 was the most successful car in Ferrari’s history. The 488 boasts a 3.9-litre twin turbocharged V-8 that develops 670bhp and 760 Nm of torque. The former figure is 100bhp more than the old car, while torque is 50% higher. The car also features technology inspired by Ferrari’s F1 programme, such as active aerodynamics.

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Bugatti Veyron Grand Sport Vitesse La Finalle

Bugatti showed its r450th and final Veyron at the Geneva show as the company prepares for a new beginning. The Veyron Grand Sport Vitesse La Finalle is an open-topped variant of the Veyron and its main distinguishing feature the read carbon-fibre weave which makes this particular car unique.

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