SEAT has confirmed its best quarter one results to date, with a 32% rise in overall fleet sales following four consecutive years of growth.

During the first quarter true fleet sales and Motability volume were up by 86%  and 440% respectively compared to quarter one last year. SEAT’s record fleet results were achieved despite a planned 45 per cent reduction in the rental channel to protect residual values.

The brand has expanded its model range with the Ateca – SEAT’s first ever SUV – the new Leon and the Ibiza which broke true-fleet order records.

Peter McDonald, head of fleet and business sales at SEAT, commented: “Ateca is a fantastic product in the most important growth segment in the market, but more significantly it has broadened our brand product portfolio. Ateca has given SEAT the scale and desirability in the fleet market to win new customers; it has had a very positive effect on our other product lines.”

SEAT has also invested in the fleet channel with the introduction of initiatives like the four-day-test-drive programme, to improve the accessibility of demonstrator vehicles for businesses, and its Fleet Excellence.

“Following record quarter one registrations, and an even better order take, the future looks bright and will strengthen further as the brand continues its product offensive, having recently introduced the updated Leon before launching the new Ibiza and Arona before the year ends,” said McDonald.

Read our interview with Peter McDonald

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