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Smoothing the rental journey – Europcar, Long Term Rental Award

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3 April 2023

SMOOTHING every aspect of the SME journey through the practical application of technology, underpinned by loyalty to customers – just two of the reasons the judges selected Europcar Mobility Group as winner if the Best Long Term Rental business in this year’s Business Motoring Awards.

Despite the challenging conditions over the past couple of years, Europcar did not ‘switch off’ SME customer accounts. Maintaining the ‘right first time, every time’ approach – Open and efficient customer communication tools, combined with internal performance monitoring are at the heart of Europcar being able to deliver a first-class customer experience that aims to achieve ‘right first time, every time’.

Europcar is also committed to driving continuous improvements to the customer journey with a particular focus on digital advances to further streamline driver touchpoints, adding value to their rental experience.

The Europcar global connected vehicle strategy is fundamental to the level of insight that it can provide about the costs associated with every long-term rental. With 99% of its fleet now ‘connected’, Europcar can be proactive, managing vehicle servicing to reduce the risk of unscheduled vehicle downtime as well as enhancing the customer experience with more robust reporting to substantiate charges.

An investment in technology with a purpose makes the life of the fleet/business travel manager easier and helps them keep control on costs. Hand-held tech for vehicle delivery and collection reduces queries; SMS messaging provides drivers with prompts to get vehicles refuelled to avoid any additional costs.

Customer feedback suggests that Europcar’s technology is the most advanced in the marketplace at giving greater certainty around areas like damage, fuel and mileage charges. Its hand-held Delivery and Collection App provides time, date and location stamped digital image capture to provide genuine transparency of vehicle condition.

Long-term rental customers also have the ability to accurately forecast costs through Limited Damage Option (LDO) and Limited Fuel Option (LFO) services.

Supporting the journey to zero – Long-Term solutions from Europcar are enabling employers and their drivers to put electric motoring to the test in real-world conditions. Organisations can even switch between different vehicle types to understand what’s the right fit for their operations.

Available for a minimum of 3 months with no upfront deposit and commitment free, Flex from Europcar for EV includes:

  • Comprehensive vehicle handover and charging instructions support
  • Charging cables
  • Shell Recharge card and app – providing access to over 10,000 publicly accessible charge points across the UK
  • The option for CO2 reporting for valuable insight into emissions reduction 24/7 assistance – Over 70% of Europcar’s network provides a 24/7 service.

This is complemented by an on-demand service which offers 24hr call out services on a national basis via 86 locations, helping roadside recovery operators and insurers to keep their customers mobile.

To find out more about Europcar Mobility Group click here


Award Winners 2024

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Business Motoring

Business Motoring

Business Motoring is the motoring resource for small businesses and SME small fleets running company cars and business cars.

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