VOLVO Car UK is re-focusing its efforts on business sales as the lines become increasingly blurred between retail and fleet.

Currently the brand’s mix is split 50-50 between fleet and retail. Managing Director John Wakefield said: “There is a broad definition of fleet, a company car is increasingly a personal choice so we will refocus on how we do things in that area.

“We had a large database of corporate customers who we weren’t doing very much with. We have now put that database to use and we have introduced 600 new corporate customers. Also the new XC40, which has largely been retail, we expect to appeal more towards fleet.”

In April, Volvo will launch a full online purchasing platform which will include configuration, stock, part-exchange and finance whether it be cash, finance, PCH or PCP.

Wakefield said: “The general consumer is increasingly happy to buy online and the UK is the most prolific online market in Western Europe.

“However, the dealer will still play to final role in terms of PDI and delivery as well as ongoing service and customer retention.”