538 – Destination Audi HQ

No mistaking where you are: this is the entrance to the Audi HQ

Editor’s Blog on a meeting with Audi’s Nathan Dennis

BEFORE the snow arrived in the south last week, I pointed my Audi A6 in the direction of its (UK) spiritual homeland: Audi’s Milton Keynes HQ.

Visitors to Audi get treated slightly differently: all the other VW brands (VW, SEAT, Skoda) have a common entrance. Not Audi, though.

Audi has its own little forecourt in a separate entrance as befits its premium status within the VW group. And as you can see when you get there it’s wall to wall Audis.

Inside there was a welcoming Christmassy feel too: mince pies with the fresh ground coffee, and a Christmas tree next to a scale replica Auto Union. Very Audi.

I was meeting Audi’s fleet marketing boss for a briefing about the new Audi A6