Mercedes: voted Superbrand 2011. Wilfried Steffen, president and chief exec of Mercedes in the UK commented that it proved Mercedes remained as desirable now as it ever was
Editor’s Blog on Mercedes winning Superbrand of the year
WHAT’S your idea of a superbrand? It’s an interesting thought. Is it a company like Apple, the super cool purveyor of stylish computers and iPods that manages to punch far above its weight?
Or is it a social network site that promotes interaction and communication between different people, such as Facebook, or Twitter?
I guess we all have our idea of what a superbrand should be
