598 – The small business appeal of the Jaguar XF 2.2 diesel

On the way: Jaguar XF Diesel – official economy figure of 52.3mpg – averaged 57mpg during its 816 mile run to Munich. Such economy in a classy executive saloon will be welcomed by small business owners and company car driving SME directors

Editor’s Blog: new diesel Jaguar underpins emotional appeal with business sense thanks to fuel economy and company car tax position

ONE of the undoubted business car hits with small business owners has been the Jaguar XF. Stylish, good to drive, great to look at – and a satisfying reflection of the company owner’s business success.

One small business owner I know has invested in a special and highly sophisticated hand washing system to ensure that grit cannot contaminate the hand-mitt while he’s washing down his rather fabulous 3.0 litre diesel model.

And one of the business owners I met last week at the Best or Richmond SME networking event was heading down the road towards a new Jaguar XF.

He had his eye on the new 2.2 litre diesel model. This latest Jaguar XF – more accessible, more business friendly – is sure to spread the appeal of the Jaguar saloon beyond business owners to SME directors and some fortunate company car drivers, too.

It is also the most fuel-efficient Jaguar produced. To prove how economical, a new Jaguar XF 2.2 Diesel has just completed a journey from the Jaguar Castle Bromwich factory in Birmingham, to Munich (the home of BMW…)