LEASING and mobility provider Alphabet is continuing to make its presence more clearly felt in the leasing and mobility sector with the appointment of Chris Berry to a newly created strategic role to focus on future business mobility.

Chris Berry has been promoted to the position of market development manager with a requirement to develop Alphabet’s future sales strategy through new products, sales channels and innovations – in particular the company’s innovative car sharing programme called AlphaCity and its electric mobility programme called AlphaElectric.

“This is an exciting time to be working in the automotive industry. Through the development of the AlphaCity and AlphaElectric products, we now have capabilities that could be applied to a wider range of business mobility solutions, particularly those related to shared use and eMobility,” said Chris Berry about his new appointment.

Alphabet’s chief executive officer, Richard Schooling, added: “Knowledge of how organisations can optimise business travel and the development of solutions to meet challenges is at the heart of this new role.  Chris’s new position is imperative to our continued growth as the market leader in Business Mobility.”