Alphabet launches AlphaCity car-sharing club

Author: Ralph Morton

THE BMW-owned leasing company Alphabet has today launched an innovative corporate car sharing initiative.

Called AlphaCity, Alphabet claims it will reduce the costs associated with traditional pool cars – those unloved car park orphans used by all and sundry in the business – as well as daily rental costs and the use of taxis.

Although primarily aimed at larger corporate organisations, Alphabet boss Richard Schooling said: “It’s a really useful way for SME firms to potentially reduce costs. It means you can have fewer company cars for staff, but when business cars are needed they are available for use. AlphaCity can replace the need to have more leased cars in the business.”

Richard said an SME would need about two cars as a minimum and some 50 users per car to really make it work.

Talking of which, how does it work?

You pay a normal lease rental for the car, plus a 20% premium for the management features that provide control over the car.

To all intents and purposes AlphaCity provides a pool car with fleet management facilities.