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Alphabet moves focus to SME business car leasing

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21 October 2013

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The AlphaCity corporate car sharing service is an example of how Alphabet is transforming itself into a complete ‘business mobility provider’

“Every car we supply has a damage waiver of £100. So anything under £100 we just don’t charge for. And if it’s more than that, we only charge for the loss of value we experience when the vehicle is remarketed. That’s typically less than the cost of repairing the damage.

“Also, we don’t penalise customers if they need to end a contract early. We only require them to make good on the difference between what they’ve paid off and what we get when we remarket the vehicle. Customers can take out ‘gap insurance’ to cover the difference if they want to.

The important thing for us is for customers to feel we treat them fairly

“So our customers get most of the flexibility of outright purchase even though it’s a lease. And every Alphabet lease contract comes with a free driver licence check and driver risk assessment if the customer wants them. 

“The important thing for us is for customers to feel we treat them fairly. We want them to come back to us. It’s what we mean when we say we offer sustainable service.”

I would add that there are other reasons why SMEs should consider business car leasing in addition to the services Paul highlights.

It frees up your cash to spend on the business – there’s no big lumps of capital to pay on purchasing – and provides an additional credit line beyond the bank loan and overdraft at a time when banks are still keeping their hands firmly in their pockets when it comes to bank lending to SMEs.

It also enables you to provide the most modern cars – and most fuel-efficient and company car tax efficient cars – to your staff on a regular basis.

Indeed, there’s every sign that SMEs are beginning to grasp this message – see our business car news story Economic growth stimulates business car leasing

True, the idea of leasing isn’t to everyone’s taste – and small businesses can gain significant cash flow advantages by purchasing cars below 95g/km which qualify for 100% first year writing down allowances  (click here for more on  this). 

However, if your SME firm is considering business car leasing for its company car fleet, then check out Alphabet. 

If you haven’t come across them yet, you soon will.

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Matt Morton

Matt Morton

Matt Morton is an automotive content writer for Business Car Manager

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