ASTON Barclay has completed a £500,000 upgrade at its Leeds auction centre after listening to its customers.

The auction group completed the renovation of its northernmost centre in early May, with a new, fully-branded auction hall and rostrum, which was the main focus of the improvements at the five-acre site, situated just off of the A61 and M621.

Completed in Aston Barclay’s green and black livery, the digital routes to market are brought to the heart of the auction hall, with increased screen sizes and improved video feeds to Aston Barclay’s growing online buyer base.

The project included a re-branded booking hall, new vendor area and reception area, allowing customers to keep abreast of all auction activity across the Group, while taking advantage of free onsite parking, refurbished bathrooms, free Wi-Fi and a soon-to-be-refurbished customer café.

The re-brand has also allowed interior storage space for sale vehicles to be utilised, maximising stock turn and improving overall service levels.

“The success and dedication of our Leeds team, who always go the extra mile, has allowed us to reinvest heavily in the site, aligning it with our centres in Essex, Shropshire and Wiltshire,” explained Martin Potter, group operations director at Aston Barclay.

“We look forward to welcoming new and existing fleet and dealer customers from across the UK, in the north and in the local area to our state-of-the-art Leeds centre, where they’ll continue to receive an unrivalled level of personal customer service,” added Potter.