AUDI has signalled its future design direction with the Audi Prologue coupe concept car, presented by the company’s recently appointed design chief Marc Lichte at this week’s Los Angeles Auto Show.
“When he moved to Audi, Marc Lichte launched a design offensive,” said Prof. Dr. Ulrich Hackenberg, Board Member for Development, “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a ‘signature car’ for Audi.”
