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Running costs
“RVs – the TT’s position versus rivals – if you’re looking for that kind of car, the new TT is best in class and going to top the rest of its competitors depending on what engine you’re looking at.”
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Design and functionality
“In the new TT you’ve got everything that you need, right in front of you with the virtual cockpit. If you’re doing a lot of miles, it’s comfortable and it’s easy to use.
We’re expecting a 70% take up for the S-Line trim, we see 20% going for the Sport trim and the remaining 10% will be TT-S customers.
A lot of the reason why the S-Line is such a success is the design. It comes with 19-inch alloy wheels, it has the LED headlights and the sweeping rear indicators that look particularly special. So you get all of that and the styling as well.
You get more for your money with S-Line, we work hard to make sure it’s good value.”
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Appeal
“The badge and the name, plus the TT is an iconic design.
We have quite a high loyalty rate with TT, compared with other Audi models – it’s about 60%. We will see the other 40% as conquests, there may be people who haven’t considered a convertible before, it might be where they are in their lifestyle.
They’re the ones asking if they have a two-seater or not. “
