BMW corporate sales boss joins Institute of Car Fleet Management

So now you know – mainly for larger corporates but of relevance to bigger SME fleets.

Anyway, to bolster its ranks, the ICFM has appointed Stephen Chater, the corporate operations manager at BMW, to its Council.

Chairman of the ICFM, Roddy Graham, commented: “I am absolutely delighted to welcome Steve Chater on board. Steve is a very well-known figure within the fleet industry and has a strong background in fleet training which will prove invaluable to the Institute as we develop our education and training offer further.

“I know Steve is extremely passionate about the importance of training in personal career development and enhancing job roles by delivering added value benefits. I am sure that his contribution while serving on our Council will be immense.”

Stephen Chater, a Member (MICFM) of the ICFM, has been working in the automotive industry for BMW for over 25 years. In this time he has held numerous roles within the BMW organisation and played an active role in improving education within the sector.

He spent six years at BMW in various training roles, latterly as head of the BMW Group Academy, responsible for all training and development. He was then appointed sales development and network CRM manager responsible for tactical sales and marketing, sales communication and recognition programmes plus BMW and MINI network CRM processes and procedures.