“We’re not rebranding but what we have now is the whole of our retailer network involved in supporting the SME market.

“From our point of view, we are providing those BMW Group retailers with greater support, so there are now more than 500 demonstrators supplied to the network for SME test drive appraisals, for example. It’s really about us giving 100% backing to BMW Group business sales.”

Matt reckons that the change of approach means BMW Group now covers the whole breadth of small businesses, particularly those small businesses that have grown from one or two cars – when Business Partnership was entirely suitable – to a larger small fleet that has moved towards a more managed system of company cars.

“It’s about how we operate rather than rebranding and getting 100% consistency across the piece.