CHRIS Brownridge is the new director for MINI.

Chris replaces Jochen Goller, who moves to BMW/MINI HQ in Munich, German, as senior vice president MINI.

Chris Brownridge (39) has been BMW’s marketing director since January 2012 – his previous roles in BMW including heading up the corporate sales team. He joined BMW in 2000.

“This is a really exciting time to be involved with MINI and I’m looking forward to building on the tremendous work by Jochen and his team to further strengthen the position of the MINI brand in the UK,” said Chris on his appointment.

Chris Brownridge will take up his new role as director of MINI on 01 November 2013.

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