“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, CEO. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Rolls-Royce Dawn is the latest step in the renaissance of Rolls-Royce which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith and is seen as justifying the investment of the BMW Group into the world’s pinnacle super-luxury brand.
Rolls-Royce says that, like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.
Rolls-Royce Dawn will launch during the first quarter of 2016.
