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Car sales rebound in April and SMMT revises forecast for 2012

Ford Fiesta Q1 12 best seller
Fiesta: Private buyers are snapping up the baby Ford

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4 May 2012

Fiesta: Ford have something to dance about in good April market where retail buyers came back

Author:

Robin Roberts

New car sales hit 142,322 last month, up 3.3% from April 2011, the SMMT has said.

It was the largest percentage increase in sales so far this year and was due to a 14.8% rise in private sales, with fleet sales down 3.4% and business sales dropping 11.2%.

The SMMT has revised its forecast for 2012 sales up 0.4% to 1.95 million vehicles, above the level seen in 2011.

The best-selling car in the month was the Ford Fiesta with 8,780 sold, and the Fiesta is also the best-selling car in the year to date.

Commenting on the latest car registration figures from the SMMT, which show a 3.3% increase to 142,322 units compared with April 2011, David Raistrick, UK Manufacturing Leader at Deloitte, said, “The fairly significant increase in new car registrations during April 2012, compared to the same time last year, comes as a surprise.

“This is good news for the industry, particularly in light of last week’s announcement that the UK has fallen back into recession after a 0.2% contraction in UK growth. While this increase in sales, the largest so far this year, could indicate the market is stabilising, retailers remain cautious.

“With regards to Fleet sales, levels have generally been maintained, but companies are going to be making difficult decisions in the coming months with potentially lower levels of fleet sales being seen in Q3. On the finance side, a range of new financial products are still available for the private buyer, however; providers are becoming much more stringent with their checks and balances to manage risk.

“From manufacturers’ point of view, prospects are not looking equally positive. The latest PMI figures released this week highlighted the manufacturing industry barely grew in April as weaker overseas demand hits new export orders – making a good case for those who are losing confidence in the sector.

“Considering the manufacturing industry accounts for about 11% of the UK economy, this is likely to have a significant impact across the supply chain. The single biggest concern facing this sector today is the huge skills gap and competition for talent.

“A report by the World Economic Forum and Deloitte released last week indicated 10 million global manufacturing jobs are unfilled because of this skills gap and, regardless of manufacturing companies’ willingness to recruit; the quality of applications is a big concern.”

Sue Robinson, director of the NFDA, added, “Members remain concerned due to the light footfall around the dealerships, though a higher number of customer visits are being converted into actual sales. Retail customers are showing  an increase in preference for good value vehicles and this is being reflected in the vehicles they are choosing to buy.”

April top ten were:

Fiesta, Corsa, Focus, Astra, BMW 3 Series, Golf, Polo, Qashqai, Insignia and Fiat 500.

 

Don’t miss our business car reviews if you want the best free advice from the experts and take time out to view the company car videos we have put on site.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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