HALLOWE’EN’s approaching and evening driving for company car drivers gets more fraught especially with the increasing numbers of cyclists on our roads.
Let them be bright
- Volvo LifePaint lights up cyclists at night;
- Invisible on clothes in daylight, reacts to car headlights at night;
- Now available at Volvo dealerships.
So Volvo has launched a special spray paint that makes seeing the often ghostly figures much easier in the gathering gloom.
Volvo LifePaint reflective spray, which was first available as part of a limited pilot in April 2015, is designed to react to a car’s headlights, alerting drivers to the presence of cyclists in the dark.
The product, first distributed through six London bike shops, ran out within 24 hours creating massive demand for wider distribution.
From this weekend the product will be available in participating Volvo dealers and customers will be invited to take part in events to demonstrate how the product works as well as purchase some for themselves.
Volvo Cars LifePaint is a unique illuminating safety paint which is invisible by daylight but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects on which it has been sprayed.
Volvo Cars LifePaint is transparent and can be washed off and can be applied to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars.
Of course, company car drivers are not being encouraged to spray rogue cyclists as they drive by just as cyclists are being warned against spraying abusive signs!
Nick Connor, managing director at Volvo Car UK, said: “Every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents.”
