DAVID PUGH is where the marketing buck now stops at Hyundai, following his appointment as Hyundai’s new marketing director.
David’s 20+ years of automotive marketing experience will help in pursuing Hyundai’s growth plans towards a5% UK market share goal.
In the past decade, Hyundai has more than doubled its market share to 3.5% and projects it will sell 88,000 vehicles in 2015.
Tony Whitehorn, president and ceo of Hyundai, commented:
“David Pugh’s wealth of industry experience will prove essential as Hyundai sets its sights on six-digit sales figures. Our model range is arguably the newest in Europe, a strong base from which we can consolidate our offering of being the most accessible premium automotive brand, delivering great design and innovation tailored to the needs of our customers.”
David Pugh earned a Masters in Business Administration from the London Business School after a degree in Mechanical Engineering from London’s Imperial College. He joined General Motors in 1994 to support their finance and marketing operations in the UK and USA. David then headed Saab’s UK marketing team before leading the global marketing of Saab Automobile Parts. More recently, David has held senior roles in Jaguar Land Rover’s Global Brand Management and Global Product Marketing.
