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Dealer group Spire Automotive reduces own-fleet accidents with telematics

676_Highgate MINI
Telematics package from In-Car Cleverness has helped reduce Spire Automotive's accident damage rate and improved driver behavious

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16 April 2015

MINI fleet at Spire Automotive
Telematics package from In-Car Cleverness has helped reduce Spire Automotive’s accident damage rate and improved driver behaviour

DEALER group Spire Automotive has seen a decrease in accidents and greater visibility of dealer-owned vehicles while trialling telematics from provider In-Car Cleverness (ICC).

Spire Automotive,a multi-franchise dealer group that includes Audi, BMW, MINI, Peugeot, SEAT, Skoda, Jaguar and VW Van sales, partnered the vehicle-to-business specialist in July 2013.

Spire Automotive telematics trial

  • Dealer group trials vehicle technology to improve fleet visibility
  • Result equals fewer accidents and improved driver behaviour
  • Technology installed on courtesy, demo and pool cars

The dealer group now wants to use the technology on a longer-term basis across its courtesy, demonstrator and pool vehicles.

Since partnering with In-Car Cleverness and adopting its Onboard platform, Spire says it’s seen a drop in the number of accidents involving its cars and improved driver behaviour.

Installed in 620 cars and vans across its 18 sites in London, Hertfordshire and Essex for a period of 20 months, Spire was able to monitor the location, condition, performance and driver inputs across all vehicles.

Darren Guiver, managing director of Spire Automotive, said: “In only a short period of time, we’ve seen a clear positive impact in terms of our owned vehicle operations. The benefits of a connected fleet is demonstrably superior to traditional methods alone.”

In one incident, a liability dispute was avoided when the account of a Spire employee was ratified by analysis of the ICC data, while post-accident claims decreased sharply across demo and courtesy fleets.

Managers reported an improvement in driving standards, with several staff members receiving cautions and at least one member of the sales team being identified as the driver when the vehicle was caught speeding.

 

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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