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Driverless cars will kill off car companies, says Lord March

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Calling time

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4 February 2015

driverless cars
Calling time – Lord March compares cars to watches. He predicts the allure of the mechanical will always exist.

THE technology that will bring us driverless cars will also spell the end for car companies, warns Lord Charles March, the motor enthusiast owner of the Goodwood estate.

Speaking to Bloomberg Business in New York, Lord March also bemoaned the passing of young people’s passion to get mobile by owning their own vehicles.

The car companies will become irrelevant. Cars will just become a house for the software.

He believes driverless cars are inevitable within the next 50 years.

Lord March said: “The car companies will become irrelevant. Cars will just become a house for the software.”

He drew parallels between the passion for cars and that of watch collectors seeking to own the finest engineering available.

He explained: “There’s absolutely complete correlation. Men who spend lots of money on watches spend lots of money on cars. It’s the same thing: It’s mechanical. It’s beautiful. A car is just a big watch.

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