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Ford Ranger pick-up – yours from £15,515

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8 November 2011

New Ford Ranger pick-up prices

TIME to toughen up with the all-new Ford Ranger. That’s what’s Ford is offering with its all-new pick-up.

The new Ranger goes on sale in December 2011 from £15,515 (on-the-road, excluding VAT), which substantially undercuts the Nissan Navarra but is over a £1000 more than the base Mitsubishi L200 pick-up. Top-of-the-range is the Double Cab Wildtrak Ranger, featuring a 3.2 litre 200PS TDCi engine with automatic at £25,040.

Ford says that for the money you get outstanding safety – the Ford Ranger features the best score ever earned by a pick-up in the Euro NCAP safety tests, and the highest rating of any vehicle ever tested by Euro NCAP for pedestrian protection – along with measurably improved quality and comfort.

So whether you want a working pick-up, a smart professional double-cab for your trade or profession – or as an alternative to a company car with lower company car tax – the new Ford Ranger should offer something for everyone.

You can choose from three cab bodystyles – Double, Super and Regular – along with an extensive list of practical features that are available across XL, XLT, Limited and Wildtrak models. The pickup will also come in 4×2 and 4×4 drivetrains.

Totally new from the ground up, Ranger was designed and developed to be best-in-class or amongst the leaders in every area important to customers, especially those whose use spans both work and leisure, reckons Ford. So the Ranger now delivers more payload and class-leading towing capability and, at the same time, is fitted out with innovative and comfort features that business dual users have come to expect.

Small business owners looking to transport heavy materials will welcome Ranger’s outstanding payload capacity – more than 1,300kg on some variants – while at the weekend if you want to tow anything from horse boxes to boats the Ranger has a towing capacity of up to 3,350kg.

“The range of qualities pickup customers demand from their vehicle is great, so the challenge was to build a Ranger that was tough and yet comfortable, rugged yet stylish, safe, technologically advanced and powerful, yet remaining affordable. We believe the team has succeeded in every goal. There is no compromise here,” said Stephen Odell, chairman and CEO, Ford of Europe.

Indeed, the Ford Ranger is the safest pickup tested to EuroNCAP standards. Mr Odell added: “Vehicle safety is a core value at Ford and these independent test results confirm that not only is Ranger the highest rated vehicle in its class, it is also one of the highest rated vehicles ever assessed by Euro NCAP. No one wants to be involved in an accident but if the worst were to happen, the new Ranger is proven to provide outstanding protection to occupants of all ages as well as pedestrians.”

But the appeal of the new Ranger goes beyond its safety roll-call. There’s the pickup’s appearance too. Ford designers call the Rangers appearance ’21st Century Tough’ – a taut and muscular appearance that is equally at home on a construction site or outside an upmarket restaurant, says Ford.

Power comes from the Ranger’s new 3.2 litre five-cylinder diesel engine. With a flat torque curve, 90% of peak 470Nm torque is available from 1,700 to 3,500rpm, providing better engine flexibility. The fuel consumption of the 3.2 litre engine in a combined cycle is ranging from 28.3mpg on a 4×4 manual transmission variant to 28.7mpg on a full-option 4×4 model with automatic transmission – so while you might choose Ranger as an alternative to a company car, don’t expect similar fuel consumption.

However, for those business users there is a 2.2 litre four-cylinder diesel engine which delivers peak torque output of 375Nm and power output of 150PS. When fitted to a 4×2 model, the 2.2 litre engine consumes 32.8mpg in a combined cycle.

For the first time, selected Ranger diesel models will be available with either a six-speed manual or six-speed automatic transmission to provide reduced engine rpm and extend its range on long highway trips or in city traffic.

Among the technology features when going off-road, selected Rangers come with a Traction Control System which maintains vehicle stability by maximising traction at each driven wheel.

More on the Ranger
Read the story Ford Ranger makes its debut.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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