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Ford Retail rebranded TrustFord

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10 June 2014

Ford Dealer
TrustFord is the latest part of a plan for a full-joined up customer experience at every site.

Stuart Kerr, chairman and CEO of TrustFord, commented: “We want our customers to feel like they can pop in for advice, whether they’ve just handed in their L plates and are getting to grips with their new car, or are simply struggling to sync their iPhone.

 “We believe the introduction of these new tutorials will help highlight our commitment to providing our customers with a transparent service across our entire network of dealerships, underpinned by a promise to go the extra mile at every stage of their journey.”

 The TrustFord identity will be rolled out across a network of 65 dealerships, these previously operated under the names  Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford and Polar Ford.

So if you take you  business car to Dagenham Motors, expect to see a new name above the door.

Ford reckons operating under a single brand name will help give a sense of scale to company car drivers and private buyers, with a better understanding of TrustFord’s breadth of services.

 So whether you’re interested in a Ford Ka or a Ford Kuga, or you simply need help adding preset stations to your radio, make sure you visit your local TrustFord dealership today.

Find out more about TrustFord here 

How TrustFord will work with vans

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