RENAULT is going Nissan Qashqai-chasing with its rival, the Kadjar.

So with the Crossover sector accounting for 20% of all car sales, how is the Kadjar going to make its own way in such a crowded UK market.

We asked a Renault spokesman which Kadjar features are going to attract UK SME buyers.

He came up with the below:

1. Styling

“The Kadjar has a fluid, athletic look on the outside.

“It’s the latest model to receive the Renault family face, which although familiar, is different on every model.

“Although we didn’t get to see the interior today, expect the interior quality to be top-notch too and suited to the sort of family buyers we expect to choose Kadjar as their SME Company Car.”