FRENCHMAN Nicolas Griebner is fresh to the role of Product Manager for MINI UK, so fresh in fact he hasn’t even got his new business cards!
Whilst he might be new to the UK role, he certainly knows his product and how key corporate sales are to the ongoing success of the brand. Business Car Manager caught up with Nicolas at the UK launch of the MINI JCW, to find out more.
“The introduction of the F56 MINI hatch was a big step for us last year. The five-door followed half a year later, which was also a big change. We’re still looking at how we can improve of course and we’re constantly looking at the market, to see what customers want to have as products. But I think for MINI that it’s important to be close to our core.”
“The car MINI is best known for, is a B-segment hatch, with three and five-door, yet Countryman with its five-door is furthest away from the first-generation Classic Mini. However, it’s the second best selling MINI. That’s not just the UK but worldwide.”
“MINI has gone from being a model to a brand, with Classic Mini very much a model and now, MINI, has evolved into a brand with a portfolio of models and we will see how the success story will continue.”
