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Griebner: “MINI has gone from being a model to a brand”

Nicolas Griebner mini
Nicolas Griebner, Product Manager of MINI UK

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20 May 2015

MINI John Cooper Works Hatch Steptronic
The MINI John Cooper Works Hatch Steptronic

“On top of the new JCW, we’ve got the new Clubman estate to look forward to. The last Clubman ceased production last year and it had a great following with buyers, but with the next one we’re looking at how we can take the idea of the Clubman and combine it with more practical aspects. So, almost a MINI that you could use as a first car in a household, because many MINI three and five-door hatches are still second or third cars. “

“The two biggest segments are the B-segment and the C-segment. We are very much on course in the B-Segment, with the hatch and convertible and of course we are looking very closely at what is happening in the C-Segment and this potentially where the new Clubman is going.”

“Corporate as a business is very much about having five-doors; we’ve been very pleased in terms of its performance and how it has been received. For a brand with the heritage we have, it’s always a stretch to go away from the three-door hatch. So we’re watching with interest how our bigger product is received and we see in both corporate and retail, that we’re still selling more three-doors, but the share of five-doors is getting bigger.”

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