How we run our taxi business – Will Rotchell, owner Corky Cars

Corkys Cars taxi firm owner Will Rotchell explains how introducing a satnav and fleet management tool helped boost his taxi business. And give his company a competitive advantage.

R By Ralph Morton

17 March 2009 2 min read

Corkys Cars: TomTom WORK boosts efficiency

Cars: nine taxis

Will Rotchell owns Corky Cars, a taxi firm in Cannock, Staffordshire.

The firm has nine taxis on its books. This includes people carriers with disabled access; and a chauffeur-driven executive car.

But what made his firm really start motoring was adopting a telematics system. Suddenly, says Will, utilisation of his taxi fleet was significantly better; customer satisfaction rates started soaring; and high quality drivers were easier to employ.

“We installed TomTom WORK in three of our vehicles to see how it would work,” says Will. “It was an instant success. We soon decided that we would use the system across our fleet of taxis.

“Prior to putting in the system we operated in the conventional way. Customers telephoned with their booking, we recorded it in a log, allocated a vehicle to the job and gave the driver instructions verbally over the radio. It was time-consuming, inefficient and prone to misunderstandings and other human errors.

“With TomTom WORK our operators and drivers remain central to the system. But now they have a tool that gives them much more precise information on which to base decisions and keep customers informed.