LEEDS-based digital marketing agency Blue Logic Digital has made the shift to electric car leasing to support new expansion plans and streamline operations.
The firm, which specialises in creative design, website development and strategic digital marketing for local clients such as Garbutt and Elliott and King Cole, has acquired an all-electric Tesla Model S after signing a new vehicle leasing deal with Lex Autolease, the UK’s leading vehicle funding provider.
Leasing wasn’t something we’d previously considered but the switch has enabled us to cut our overheads while providing a greater choice of vehicle. After investing in the Tesla, we’re set to save in excess of £2,500 a year on fuel costs alone.
Blue Logic, which expects to achieve 50 per cent year-on-year growth for the second consecutive year, anticipates leasing further electric cars in the future to free up cash to reinvest in the business and provide an attractive proposition for new employees.
According to the European Automobile Manufacturers’ Association (ACEA), the number of electric vehicles registered in the UK doubled in 2014. Lex Autolease is responsible for around seven per cent of the total figure, the largest fleet of its kind in the country.
The Tesla Model S is a luxurious, high-end saloon at the cutting edge of the electric vehicle market, with a reported range of 265 miles that suits the firm’s business travel needs.
Roy Moody, director of Blue Logic Digital, said: “The significant growth we’ve achieved over the past couple of years has allowed us to really put our foot down on expanding the business.
“As we continue to develop our footprint in the digital sector and bring in new staff to support growth, we’re looking to make meaningful changes across the business to free up cash for further investment.”
“Leasing wasn’t something we’d previously considered but the switch has enabled us to cut our overheads while providing a greater choice of vehicle. After investing in the Tesla, we’re set to save in excess of £2,500 a year on fuel costs alone.”
Wendy Buchanan, relationship manager for Lex Autolease, said: “Our work with Blue Logic Digital demonstrates the range of vehicles leasing can provide, giving companies access to cars and vans they may not have been previously able to purchase outright.
“The new agreement also makes sense financially, reducing the costs and risks of ownership which helps put the business in a strong position to focus on further expansion.”
Established in 2007, Blue Logic Digital is a full service digital marketing agency that builds multi-channel marketing solutions to improve customer engagement, businesses productivity and sales.
