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Mazda 3 hits the fast-start button

THE all-new Mazda 3 range

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30 November 1999

THE all-new Mazda 3 range – a Ford Focus rival – is launching stop-start fuel-saving tech.

Available on the 2.0 Sport petrol model, the system called ‘i-stop’ boosts fuel economy by 16% and lowers CO2 emissions by 20%.

The i-Stop Smart Idling Stop System cuts the engine when the car is at a standstill. But automatically re-starts the engine when first gear is engaged.

But it’s real party trick is the time saving: the Mazda technology allows start up in 0.35 secs – half the time of rival stop-start systems.

“The driver shouldn’t notice it,” commented Kenichiro Saruwatari, programme manager, Mazda 3.

The Mazda 3 i-Stop is available as a five-door hatchback, or a four-door saloon in 2.0 Sport trim, cost £18,025.

“The all-new Mazda 3 2.0 Sport, with our exciting i-stop technology, delivers both performance and cost savings to businesses and company car drivers,” commented Peter Allibon, Mazda fleet and remarketing director.

The new Mazda 3 2.0 Sport can sprint to 62mph in 10.4sec. Yet it delivers 41.5mpg and CO2 emissions of 159g/km – under the critical 160g/km capital allowances tax break.

Company car tax banding is 19% for the 2009/10 tax year. “It makes cost-effective performance driving accessible to a new group of drivers,” added Allibon.

The 2.0 Sport joins the 20-strong range of Mazda 3 models. Prices start at £13,500 for the 1.6 S five-door.

Further information

For a road test of the new Mazda 3 2.0 Sport i-stop read Mazda 3 i-stop: economically sporting

There’s more comment on the Mazda 3 in the Editor’s Blog Dinner with Mazda’s Phil Waring

World fastest stop-start tech comes to Mazda

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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