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New car and van sales 2015 analysis: can growth be sustained?

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14 January 2015

Panel: The 2014 new car market in brief:

  • 2,476,435 new cars registered in the UK in 2014 – the most in a calendar year since 2004
  • Only the years 2002, 2003 and 2004 saw more cars registered
  • The UK remains the second largest in the EU behind Germany
  • Every month in 2014 saw a sales increase

Car Sales

What will be the hot market sectors for 2015?
According to figures released by the SMMT, the biggest sector of growth was in the demand for ultra-low emission vehicles (ULEVS). In fact, registrations of plug-in hybrids increased four-fold, from 3,586 in 2013 to 14,498 in 2014.

“With a variety of new plug-in models expected in 2015, this area of the market will continue to grow significantly”, added Mike Hawes, SMMT Chief Executive.

This growth is on top of the general downsizing in the market, with a trend from small family car owners trading down to smaller, spacious, but more fuel-efficient superminis.

However, not everyone is downsizing, as 2015 is also expected show key growth in crossover and Mini MPV sales, again with a selection of new models to satisfy the customer appetite in both sectors.

Following on from over 320,000 new registrations in 2014, new van sales in 2015 are predicted to match or even exceed the previous peak of over 330,000, which was achieved pre-recession in 2007.

The booming construction industry involving large infrastructure projects, as well as the acceleration in house-building activity, will drive further demand for vans in all sectors.

CAP Senior Commercial Vehicle Editor John Watts added: “The overall economic forecast is positive, and while growth in consumer spending is encouraged by the combination of low inflation and correspondingly low interest rates, the demand from the SME sector for new commercial vehicles across most industry sectors is likely to remain strong”.

So, whilst it is unlikely that 2015 will be a record sales year like 2014, the fact that growth is predicted must be a great relief for the retail and fleet industry. We shall be watching with interest.

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