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Onward and upward for record-breaking Infiniti

Infiniti sales soaring
Infiniti - onward and upward as sales soar

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11 January 2016

 

Highlights of record year for Infiniti

  • Record sales of 215,250 vehicles; 16% increase year-over-year
  • Passing 200,000 global sales mark for the first time in history
  • All-time record in all regions and many individual markets
  • Fastest growing premium brand in China second year in a row
  • Major product offensive continues

INFINITI had a record-breaking year in 2015 with global sales of 215,250 vehicles, up 16% from the previous year.

Overall, Infiniti achieved all-time high results in all of its four global regions – the Americas (US, Canada, Mexico, Latin America), EMEA (Europe, Middle East and Africa), China, and A&O (Asia and Oceania) – and in many individual markets.

December 2015 was the best ever month in Infiniti’s history with more than 23,100 vehicles sold, representing a 17% increase compared to December a year ago. Infiniti has now had 16 consecutive months of year-on-year growth.

“Infiniti had a record year in 2015,” said Roland Krueger, President of Infiniti Motor Company. “The excellent sales results are due to a strong product line-up, superior customer service, and our committed dealer network.

“I’d like to thank all of our customers around the world who have made Infiniti their trusted purchase, as well as our retail partners for delivering outstanding customer service.”

In the Americas, Infiniti sold a total of 147,600 vehicles in 2015, growing by 14%. The US continues to be the largest market for Infiniti globally, with 14% growth and 133,500 vehicles sold in 2015. The year 2015 was also a record year for Infiniti in Canada, Mexico and Latin America. Sales in Canada increased by 10% to 11,300 vehicles. Sales in Mexico increased by 23% to more than 1,800 vehicles.

In December, Infiniti Americas sold16,300 vehicles, an increase of 24% from a year ago, marking the region’s best month ever. December also represents an all-time record month for the US and Mexico.

In China, Infiniti’s second largest market, the company had another record year. In 2015, Infiniti sold 40,200 vehicles, an increase of 34% over 2014. Against the background of a sluggish overall automotive market, Infiniti was the fastest growing premium brand in China for the second year in a row and the only one that grew by more than 30%. In December, Infiniti sold more than 4,200 vehicles for the first time in history, an increase of 27%.

In Western Europe, Infiniti sold an all-time high 7,000 vehicles in 2015, an increase of 45% from 2014. In December, 700 vehicles were sold in Western Europe, an increase of 16% compared to December 2014.

In France, 1,219 customers have bought a new Infiniti in 2015, a rise of 70.1% compared to 2014. In the UK, Infiniti sales went up by 60.2% to 1,195 cars in 2015 and in Germany by 4% to 1,057. With 403 vehicles delivered in 2015, Italy has more than doubled sales over the previous year. In the Middle East, more than 8,300 Infiniti vehicles were sold in 2015, up 18% from 2014, making Infiniti one of the fastest growing brands in the region.

In the A&O region (Australia, Korea, Taiwan and other markets), Infiniti sold 5,700 vehicles in 2015, an increase of 22% over 2014. In December, sales amounted to an all-time record of 720 vehicles, an increase of 90%. December was an exceptional month for Infiniti in Korea, where the brand sold an all-time high of 450 vehicles, an increase of 177% over December 2014. For the full year, Infiniti sold about 3,000 vehicles in Korea, 7% up from a year ago.

On an individual model level, Q50 continues to be Infiniti’s top-selling vehicle. The 2015 volume of 78,800 sales (Q50 and Q50L combined) represents an increase of 44%, followed by QX60 (54,800) and QX80 (19,300). All of these models achieved records for a full year.

Major product offensive starts with British-built Q30

Infiniti is currently in the middle of a major product offensive. Last year, the company introduced its Q30 active compact to the public at the 2015 Frankfurt Motor Show. Production of the vehicle started in Sunderland, UK, in December. The new model represents Infiniti’s first entry into the fast-growing premium compact segment.

It offers a comprehensive technology package that enhances the car’s driving experience while providing maximum safety to all occupants. The Q30 recently received the maximum five-star rating by independent vehicle safety organisation, Euro NCAP, further evidence of Infiniti’s advanced safety approach.

The Infiniti QX30 premium active crossover made its simultaneous global debut at both the Los Angeles and Guangzhou International Motor Shows in November. QX30 production will start in the first quarter of 2016. Both the Q30 and QX30 will play important roles in realising Infiniti’s plans for global growth.

The 2016 Infiniti Q50 sports saloon will also go on sale with a number of significant technical upgrades including an all-new twin-turbo V6 engine that delivers up to 400 hp. Q50 features a comprehensive list of cutting edge innovations and is a technology leader in its segment.

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