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Stylish looks
“The stylish looks could make the Renegade the perfect promotional vehicle – especially with the broad range of exterior colours available.
“The Renegade stands out and with the exterior colours you can make it stand out even more. From a promotional aspect, whether you’re a small or a large business – it makes a statement.
“There are 11 exterior colours and you can also have a black painted roof on nine of them. There’s also two other roof options, in terms of sunroofs that change the look of that.
“There’s three different styles of front grille, plus the accessory ones. We use on the standard range five-different styles of alloy wheels and then there’s a range of accessory ones – some colour-coded to some of the exterior colours. Plus there are various decal kits for the exterior.
“In terms of interior, there are nine different interior trims that range from your standard black leather, through to the ski grey and orange available on Limited trim only.”
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Attention to detail
“With the ‘easter eggs’ (little design cues playing on the heritage of the Jeep brand) that the designers have hidden throughout the Renegade, on one hand it’s simply a bit of fun, on the other hand, it does show that someone has cared enough to hide these things. Plus, it also shows a level of attention to detail Jeep has never seen before.
“This is one of the nice aspects of the marriage between the Fiat Group and Jeep. The Fiat Group has this sense of fun and colour within it, as we’ve seen previously with the 500.
“To bring that into the Jeep brand without losing the true Jeep characteristics is a nice marriage and not detrimental to either brand.
“Renegade is going to bring new buyers to the Jeep brand for sure. The people who will buy the Renegade, at the minute wouldn’t consider Jeep at all. When they buy it, they won’t be buying it because it’s a Jeep, they’ll be buying it because they like the car.”
