Author: Ralph Morton

Simplicity is the key, says the contract hire company Tusker, in its approach for a complete relaunch of its brand.

Tusker, which is also a specialist in the provision of salary sacrifice cars, says the essence of good products and customer service is in making everything as simple as possible – so the new logo, website and corporate communications have been designed that way.

Marketing agency was  London brand agency, Heavenly.

“We believe in the power of simplicity but delivering simplicity is actually very difficult,” said marketing manager Vicky Anderson, who led the rebranding project team.

“At Tusker, our entire rationale is about making solutions for fleet and business car manager customers as easy as possible to use for our customers and, according to the research conducted by the branding agency with our key stakeholders, that’s exactly what we do.

“But we didn’t believe our previous branding reflected this. Now we have a new look and image which more accurately portrays what Tusker stands for,” she said.

Tusker non-executive chairman, Sir Trevor Chinn’s reaction to this business car news was:“I think the new branding is great. It shows the pride that all of us have in Tusker and our commitment to its success. The brand demonstrates our determination to succeed, our determination to deliver outstanding customer service and our determination always to put the customer first.

“It is the customer experience that makes the brand.  We have a differentiated product in salary sacrifice – we must continue to deliver a differentiated experience in customer service,” he said.

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