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VANARAMA’S managing director Andy Alderson has been selected to provide top entrepreneurial insight on a new TV show, Fortune Hunter.
Alderson started his leasing business just ten years ago with a staff of three and it has now grown to become one of the “go-to names” for van leasing and pickup trucks, and employs over eighty staff. It also has an additional 54 regional representatives reaching every corner of the UK and last year enjoyed an impressive 157% growth on 2013.
As well as offering a valuable insight on new business start-ups, Alderson will also speak about what it takes to move a business to the next level.
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
Business Motoring Award Winners 2024
He case studies the controversial – love it or hate it – Vanarama TV advertising campaign which has helped the company expand its target audience massively since its initial launch.
Establishing a new business and building your name in a marketplace is definitely a learning curve for everybody
Alderson said;
“Establishing a new business and building your name in a marketplace is definitely a learning curve for everybody. One of the points I try and impress upon those starting out is that you just cannot afford to stand still. You must always assume there are people waiting to take business from you, it is vital to stand out and always try to be a little bit better than your competition.
“By appearing on Fortune Hunter, and doing my best to advise those people just starting out on their business journey, I hope to be able to ease the process for them.”
Fortune Hunter is the brainchild of entrepreneur and author, Lyndon Woods and is dedicated to helping SME’s and potential business owners on their journey to success.
Other guests on the show include Gordon Merrylees, head of Entrepreneurship for RBS and NatWest as well as Jim Duffy of Entrepreneurial Spark.
The first episode – featuring Alderson – was screened on Showcase TV at 8pm on 28th April.
Vanarama – award-winning leasing
Vanarama was named the Best Small Fleet Van Leasing Company of the Year and Best Small Fleet Leasing Marketing company in the Small Fleet Leasing Awards