Volvo plans Total Cost of Ownership package for small business users

VOLVO is serious about creating greater awareness of its brand with small business company car users with a new Total Cost of Ownership message.

To implement this, Volvo has appointed Peter Johnson, a 20-year veteran at Volvo Cars, to the post of Total Cost of Ownership manager.

Peter has vast experience at Volvo Cars, including vice president of sales at Volvo Cars in Canada.

“The whole purpose of Peter’s appointment is to create a real Total Cost of Ownership focus in the market for our small business and SME customers,” said Selwyn Cooper, national corporate operations manager at Volvo Cars.

Peter is a senior manager within the worldwide Volvo Cars operation, so his actions will get the attention of Volvo HQ in Sweden and start influencing product in the design stages,” Selwyn added.“Peter will be working with us and financial intermediaries, as well as industry influencers, to focus on the Volvo proposition and how that translates into monthly costs.

Selwyn said that recently Volvo had launched a company car comparison tool on its website.

This allowed business users to make comparisons between different company cars on their wish list.