Nowhere to hide
Social media leaves a business nowhere to hide – if a customer complains, it can’t simply be swept under the carpet. Followers can get to know their leasing company and the people behind the scenes before they even order their car and can ask – in an open forum – any question that they would like answering.
Barry continued;
“We like to keep things light-hearted and regularly run competitions, engage in light banter and encourage discussion on car-related topics.
But the real reason that we are there is to show our prospective clients that we don’t just take orders and run: we are there throughout the process as individuals and they will also be treated as such, along every step of the way.”
Our whole team have got involved with our Twitter and Facebook campaigns and as well as being good for team-building
Pro-active stance
Of course, dealing with a social media pro-active company is reassuring from the customer’s point of view as they know it is easy to ‘expose’ any company online for poor service. If a leasing company has a very good online presence, they can be assured that they are proud of their customer service and have nothing to hide.
Barry said;
“Our whole team have got involved with our Twitter and Facebook campaigns and as well as being good for team-building, it has really helped us to engage with anyone who has any queries. We regularly get asked questions from interested parties, and that is without us posting nothing but special offers all day.
Customer service is something that Car4Leasing is very serious about and our new efforts are certainly beginning to work for us; any enquiries or existing customer queries are dealt with quickly and efficiently by our team.
The benefits to our customers are that many of them are already engaging with social media on a daily basis anyway, so it is a quick and easy way of communicating with their leasing company.”
